Why Quality Backlinks Matter in present (and How to Get Them)

As you embark on your blogging journey, adhering to Google's guidelines remains vital. Fortunately, Google encourages the organic development of backlinks, allowing you to create meaningful connections with individuals and businesses that can mutually benefit from collaboration.

You may also be wondering: How do I create backlinks?

Don't worry, we got you!

We will cover how to build links organically, how to build lasting partnerships, and how to optimize both.

Studies show that pages on Page 1 of Google have an average of 3× more unique referring domains than those on Page 2.

What are website backlinks?

Backlinks, also known as inbound links or incoming links, are links from one website to another. They serve as a crucial aspect of search engine optimization (SEO) and play a significant role in determining the authority and relevance of a website in the digital landscape.

Importance of Backlinks in Modern Context

In today's online environment, backlinks are considered a vote of confidence from one site to another. When a reputable site links to your content, it signals to search engines that your content is valuable and trustworthy. This can improve your site's ranking in search results, leading to increased visibility and traffic.

Types of Backlinks

• Natural Backlinks: These are links that are given naturally by other websites without any action from the owner of the content. For example, a blogger might link to your article because they found it informative.

• Manual Backlinks: These are acquired through deliberate efforts, such as reaching out to other bloggers or websites to request a link.

• Self-Created Backlinks: These are links created by adding a backlink in forums, comments, or directories. However, these should be approached with caution as they can be seen as spammy if not done correctly.

Backlinks and E-E-A-T

In the context of SEO, E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These factors are essential for evaluating the quality of content and its sources. Here's how backlinks relate to E-E-A-T:

• Experience: Backlinks from reputable sites can demonstrate that the content is created by someone with firsthand experience or knowledge in the subject matter.

• Expertise: When authoritative sites link to your content, it suggests that your information is credible and backed by expertise in the field.

• Authoritativeness: High-quality backlinks can enhance your site's authority, making it more likely to be viewed as a reliable source of information.

• Trustworthiness: A strong backlink profile can improve your site's trustworthiness, as it indicates that other credible sources validate your content.

What are backlinks in SEO and how do they affect your rankings?

Backlinks play a crucial role in determining the visibility of your blog post in search engine results, such as those on Google, when it comes to SEO.

However, improperly acquired backlinks can harm your site's ranking if they are not obtained legitimately.

Do we need to outline legitimate methods for acquiring backlinks? If you insist, here are the types of backlinks that are most effective.

The 5 best types of backlinks to build for your blog:

1. Writing high-quality content: This will most likely get you on the first page of a search engine and give you the opportunity to be one of the first articles someone looks at when they need to find a quick article to link to.

2. Guest Post on Other Blogs: It may take some time but writing a guest post on other authoritative blogs will not only allow you to build a relationship with that blogger in your industry, but you will most likely have the opportunity to get a link back to your site.

3. Switch to podcasts: Find podcasters in your industry who have an audience that can appreciate your type of content. When a podcaster takes notes on a show, they will most likely link to your website so others can find you. This is a win-win situation as your brand awareness will build along with your backlink profile.

4. Submit your expertise to HARO: Help a Reporter Out is a website where top journalists from around the country seek expert advice and tips on how to finish their stories. In return, they will usually add a backlink to your website where their readers can easily find you.

5. Create EPIC Stat Posts: If you can collect a large amount of data about a subject through the right means, you can publish an article about statistics in your field that will constantly be the main source of your backlink profile. This is by far one of the hardest articles to create, but the rewards are amazing!

What is broken link building?

Broken link building is a search engine optimization (SEO) strategy that involves identifying broken links (links that lead to non-existent or unavailable web pages) on other websites and reaching out to the site owners to suggest replacing those broken links with links to relevant content from your own website. This method not only helps improve the site's user experience by fixing broken links but also provides an opportunity for you to gain backlinks, which can enhance your website's authority and search engine rankings.

The process typically includes finding broken links using various tools, creating or identifying high-quality content that can serve as a suitable replacement, and then contacting the webmaster with a polite request to update the link.

What are the benefits of backlinks?

Backlinks can help increase your website's visibility and search engine rankings. They can also help you attract more visitors and improve your SEO results.

Backlinks have several benefits:

• Increased Blog Visibility: Backlinks help increase your website's visibility in search engines. They can help you rank higher in search results (as mentioned earlier), which can lead to more traffic and leads.

• Improved Blog Ranking: A high search engine ranking is critical to your website's success. Also, backlinks from high-quality sites will help you build domain authority, which in turn will help increase your blog's income.

Let's dive deeper into building backlinks and partnerships with your blog organically

We all know how important search engine optimization is for your website. These facts really hit home:

• If done right, SEO can achieve a very high conversion rate.

• 75% of users don't even get past the first SERP page.

• Google holds 74.75% of the search engine market share.

• Pages that make the first page of Google have an average of 1,890 meta words.

Sitting down to write a blog can be daunting. This is exactly where we at SARK Promotions have your back! We know the effort that goes into each post, and it may seem like a small return.

You may not know what we mean when we say building backlinks and partnerships with your blog.

When you blog, you include external links that will be educational and beneficial to your business. These links will lead to quality partnerships, hopefully!

Let’s understand more factors in detail:

• Link the building to your blog

• Importance of Domain Authority (DA).

• Sharing links and contacting partners

• Defining partnerships to start building

• Sending emails to build partnerships

Let's find out how we can build backlinks and partnerships to benefit your blogging business, all with your blog.

What do we mean by blog backlink building?

Understanding Blog Backlink Building in the Modern Context

Blog backlink building refers to the practice of acquiring links from other websites that point back to your blog. These backlinks are crucial for improving your blog's visibility, authority, and search engine ranking. In the modern digital landscape, effective backlink building can significantly enhance your brand's online presence.

The Importance of Domain Authority (DA)

When discussing backlink building, one key concept is "Domain Authority" (DA). DA is a metric that predicts how well a website will rank on search engine results pages (SERPs). The higher the DA of a linking site, the more valuable the backlink is to your blog. Links from high DA sites can enhance your blog's credibility and drive more traffic to your site.

Benefits of Effective Backlink Building

Building backlinks the right way can lead to numerous benefits for your brand, including:

• Increased Traffic: More backlinks can lead to higher referral traffic from other websites.

• Improved SEO: Quality backlinks can boost your blog's search engine ranking, making it easier for potential readers to find your content.

• Enhanced Authority: Backlinks from reputable sites can establish your blog as a trusted source in your niche.

• Broader Reach: By linking with various platforms, you can reach a wider audience and grow your readership.

Methods for Building Backlinks

There are several effective strategies for building backlinks through your blog:

• Guest Posting: Writing articles for other blogs in exchange for a backlink to your site can be a powerful way to gain exposure.

• Creating Broken Links: Identifying broken links on other websites and offering your content as a replacement can help you secure valuable backlinks.

• Engaging with Influencers: Collaborating with influencers in your niche can lead to backlinks from their platforms.

• Producing High-Quality Content: Creating valuable, shareable content naturally attracts backlinks as others link to your work.

We will soon talk about domain authority and why it's important for your blog. (So don’t forget to like and subscribe)

• What is the ideal blog post length?

• What is Domain Authority (DA) and why is it important?

Domain Authority is also known as the search engine ranking of a website. This one has only an effective measurement system incorporated in it.

Understand what is Tiered Link Building!

For amazing blogs related to your business topic definitely get in touch with us at grow@marketingseo.in and visit www.marketingseo.in

#backlinking #blogging #seo

Frequently Asked Questions

1. What is a follow vs. nofollow backlink?

A follow backlink passes “link equity” (ranking power) from the referring site to yours, helping improve your domain authority. A nofollow backlink includes a rel="nofollow" tag, telling search engines not to pass equity—but can still drive referral traffic and brand visibility.

2. How many backlinks do I need to rank in 2025?

There’s no magic number—Google values quality over quantity. Aim for a diverse profile of 5–10 high‑authority backlinks per quarter (from .edu/.gov, industry leaders, niche publications). Consistency and relevance matter more than sheer volume.

3. Can social shares become backlinks?

Not directly: social platforms usually use nofollow tags, so they don’t pass link equity. However, a viral post on LinkedIn, Reddit, or Twitter can attract earned links when bloggers and journalists reference and link to your content.

4. What’s the difference between white‑hat and black‑hat link building?

• White‑hat tactics (e.g., guest posts on reputable sites, digital PR, broken‑link outreach) follow Google’s guidelines and build sustainable authority.

• Black‑hat tactics (e.g., paid link farms, automated link wheels) violate guidelines and risk severe penalties—especially under Google’s Link Spam algorithms updated through 2024.

5. Which tools are best for auditing backlinks in 2025?

• Ahrefs Backlink Checker: Comprehensive link explorer and lost‑link alerts.

• Semrush Backlink Audit: Prioritizes toxic link identification and disavow recommendations.

• Moz Link Explorer: Great for tracking root domains and anchor‑text distribution.

• Google Search Console: Free overview of your top linking domains and pages.

6. How do I recover from a Google link‑related penalty?

1. Audit all backlinks using the tools above.

2. Identify and outreach to remove spammy links.

3. Disavow any remaining low‑quality links via Google Search Console’s Disavow Tool.

4. Submit a reconsideration request if you’ve received a manual action.

5. Rebuild with fresh white‑hat links through digital PR and content partnerships.